by Ciara ft. Ludacris: This joint is FIRE! My friend sent me this song to listen to about a week ago and I didn’t think it was that good. Today, I realized that I had not heard the full song and it may not have even been the right song for that matter. When I realized this video premiered, I had to see it and boy oh boy …this video! I don’t even know what to say, but Ciara has come back with a vengeance. She can’t really “sing” but homegirl shoollllll can move. There is *nobody* who can move like this. You think Beyonce can do this and you a lie. Only thing I know is that I’m about to be eating carrots and celery, signing up for some pole dancing classes and getting a Brazilian wax!

by Lady Gaga ft. Beyonce: I don’t even know where to begin with this mess. I remember when Lady Gaga came out about a year ago, and I really liked her music. After the MTV Video Music Awards when she came out dressed in bizarre outfits and blood all over her body, my liking of her began to dwindle. I feel like she, or anyone else for that matter, shouldn’t have to do all the extra-ness to get people to listen to her music or be interested in her. To talk about her? Maybe…but it’s not necessary! The music alone should speak for itself.

This video presents her biggest debacle to date! I heard a few people mention this video a few days ago but I thought nothing of it. I really thought people made the mistake of calling the video Telephone when they really meant Video Phone – which is Beyonce’s previous single. I finally became intrigued enough to search for the video today, and I was shocked. To even watch the video you have to be 18 or older and have a YouTube account to login. That’s just to watch the video…because it’s that explicit!

After being uploaded for only seven days, there are already more than 20+ MILLION views! And the video is almost ten minutes long! That’s a mini movie – like the kind Michael Jackson used to make back in the day. Yet, this mini movie is straight clownery. Lady Gaga has no self respect and with 10 layers of makeup on, she looks ridiculous. I’m trying to figure out what made Beyonce want to be a part of this song/video!?! I can understand the ‘you be in my video, I’ll be in yours’ deal they probably made, but sometimes you have to put your foot down. Bey just lost some cool points and entered a lower class level in my book by being in this video. My guess is that her hubby, Jay, pushed her to be in this video due to the publicity she would get by being associated with Lady Gaga. Yep – that’s my story and I’m sticking with it!

I could dwell on so many parts of the video that are whack…. the name of the Bey’s truck (Pu**ywagon – what the hell?), Tyrese’s guest appearance (dude – are you really not getting any more movie roles that you have to stoop so slow and be in a LG video?)…I won’t even say anymore. I’ll let you watch this craziness below.

I’ve said for months now that Trey’s social media strategy is on point! Whoever provides his back end strategy and comes up with his non-traditional/traditional marketing tactics gets two thumbs up from me. Take yesterday for example:

First, Ludacris premiers his new single Sex Room featuring Trey Songz. The brilliance behind the release was the only place you could listen to the track was on Global Grind. I tried to YouTube the track and I found it. I tell you – by the time I listened to the track and copy/pasted the link to send it to my friend, UMG had pulled it down. When my friend told me she couldn’t listen to it, I thought she was joking. UMG must have had numerous detectives or insiders at YouTube monitoring to make sure people were not leaking the record too soon!

Instead, the track went viral instantly after Jo Jo (@YoungSimmons), the editor of Global Grind, sent a tweet that the track was available on Global Grind. Trey’s thousands of groupie girls went bananas and sent RTs informing their followers of the new single. I, personally, sent a tweet because I LOVE the track. It’s triple X-rated, but it’s the bomb diggity! I’ve had it on repeat for the last 24 hours.

Sex Room was a solo hit until…Trey premiered his video for Neighbors Know My Name, which is like his sixth edition of soft porn. The release of this video was brilliant too – although very weird. I’m not sure why, but the video premiered on Power 105.1 fm . I’ve never heard of that radio station before a day in my life and the website of the radio station had exclusive access to Trey’s video for a full day. Then, he uploaded the video on YouTube today. If you didn’t know the video premiered, there was no way you could miss it! On the homepage of YouTube.com, Neighbors Know My Name is the first video listed on the Videos Being Watched.

Trey is getting far more publicity than other artists I know, and the good thing is it’s all safe pub. You haven’t seen him robbing anybody, jumping anybody in the club, or engaging in illegal behavior. If you don’t like Trey, I feel sorry for you because 1. you aren’t the norm and 2. it doesn’t look like Trey is going anywhere!

by Jay-Z: First, I must make it known that this video was uploaded on New Year’s Eve and has more than 2.2 million views! That is roughly 730k+ views a week. That’s bananas!

I liked this track off the Blueprint 3 album, but I think Jay has been hanging around Rihanna too long because this video is straight crazy! There have been numerous rumors and videos over the last few months that explain that Jay-Z worships the devil. I’m not one to assume something so immoral but this video sure does make you think twice…