by Trey Songz: Ok…so I want to renig on the post I made last night about Chris Brown. I really thought Chris Breezy had a chance at coming back with his new sex-inspired video similar to what Trey Songz has been doing recently. But, Trey definitely shut that down today when he premiered this new video. I’m not sure if his Marketing team just happened to release the video today or if they were that smart to stop the conversation about Chris Brown before it even started. Regardless = his team is brilliant. On to the video…
I watched the video during the lunch break of a training and whew! I was SO glad I wore my glasses today because the tears definitely came down! This video is so sad It is so realistic and although my boyfriend nor I fit those roles of Trey Songz and Keri Hilson as a married couple with the wife in the army, I felt their pain. I saw myself in their shoes and it broke my heart.
I’ve watched the video twice since then and I’ve cried each time. As I write this post laying in my bed, I look at my boyfriend’s “side of the bed” and the thought of him leaving and not coming back kills me. So many couples deal with the fear of their loved one being deployed. Even worse is the fear of soldiers ringing your doorbell with bad news. That is so powerful and life-changing!
I guess when I first heard the song on the Ready album months ago, I thought Trey was going to create another sexually based video. I was so wrong…
by Chris Brown: I first saw someone post a link to this video yesterday and before I clicked the link I thought ummmmm what is Chris Breezy trying to do now? He just needs to stop trying to make a comeback and call it a day. Yet, when I saw the video my position quickly changed! I am ashamed that I like the song AND the video. The production of the video is on point! I love the dark scenes where the only visual you see in the result of a light shining. There are a few comical dance scenes where you can tell too much is going on, but Chris Brown just may have a chance at gaining his fan base back with this one. Don’t get me wrong…we all remember that he beat Rihanna’s head to the white meat but he has the potential to fill a void that is missing in the music industry. A void that Usher, Ne-Yo, Lloyd, Omarion, Mario and many others no longer fill. The only reason Trey Songz has become so popular and gained recent success is because Chris Breezy was staying lowkey. Trey definitely can’t dance – not saying he can really “sing” either. But, he has sex appeal and can draw fans in with his sexually explicit videos. This Chris Breezy video has some *really* sketchy scenes but they happen so fast you have to watch the video 3, 4, or 5 times just to get a glimpse. If you blink you might miss something. Knowing his history and past relationship, Chris tried to create that sex appeal while attempting to play it safe. Can you blame C. Breezy for his attempt at creating what proved to be successful for Trey?
Sidenote: I’m willing to put money on this video/track that it will be a turning point in the aftermath of what happened Grammy’s ‘09.
I’ve said for months now that Trey’s social media strategy is on point! Whoever provides his back end strategy and comes up with his non-traditional/traditional marketing tactics gets two thumbs up from me. Take yesterday for example:
First, Ludacris premiers his new single Sex Room featuring Trey Songz. The brilliance behind the release was the only place you could listen to the track was on Global Grind. I tried to YouTube the track and I found it. I tell you – by the time I listened to the track and copy/pasted the link to send it to my friend, UMG had pulled it down. When my friend told me she couldn’t listen to it, I thought she was joking. UMG must have had numerous detectives or insiders at YouTube monitoring to make sure people were not leaking the record too soon!
Instead, the track went viral instantly after Jo Jo (@YoungSimmons), the editor of Global Grind, sent a tweet that the track was available on Global Grind. Trey’s thousands of groupie girls went bananas and sent RTs informing their followers of the new single. I, personally, sent a tweet because I LOVE the track. It’s triple X-rated, but it’s the bomb diggity! I’ve had it on repeat for the last 24 hours.
Sex Room was a solo hit until…Trey premiered his video for Neighbors Know My Name, which is like his sixth edition of soft porn. The release of this video was brilliant too – although very weird. I’m not sure why, but the video premiered on Power 105.1 fm . I’ve never heard of that radio station before a day in my life and the website of the radio station had exclusive access to Trey’s video for a full day. Then, he uploaded the video on YouTube today. If you didn’t know the video premiered, there was no way you could miss it! On the homepage of YouTube.com, Neighbors Know My Name is the first video listed on the Videos Being Watched.
Trey is getting far more publicity than other artists I know, and the good thing is it’s all safe pub. You haven’t seen him robbing anybody, jumping anybody in the club, or engaging in illegal behavior. If you don’t like Trey, I feel sorry for you because 1. you aren’t the norm and 2. it doesn’t look like Trey is going anywhere!