I’ve said for months now that Trey’s social media strategy is on point! Whoever provides his back end strategy and comes up with his non-traditional/traditional marketing tactics gets two thumbs up from me. Take yesterday for example:

First, Ludacris premiers his new single Sex Room featuring Trey Songz. The brilliance behind the release was the only place you could listen to the track was on Global Grind. I tried to YouTube the track and I found it. I tell you – by the time I listened to the track and copy/pasted the link to send it to my friend, UMG had pulled it down. When my friend told me she couldn’t listen to it, I thought she was joking. UMG must have had numerous detectives or insiders at YouTube monitoring to make sure people were not leaking the record too soon!

Instead, the track went viral instantly after Jo Jo (@YoungSimmons), the editor of Global Grind, sent a tweet that the track was available on Global Grind. Trey’s thousands of groupie girls went bananas and sent RTs informing their followers of the new single. I, personally, sent a tweet because I LOVE the track. It’s triple X-rated, but it’s the bomb diggity! I’ve had it on repeat for the last 24 hours.

Sex Room was a solo hit until…Trey premiered his video for Neighbors Know My Name, which is like his sixth edition of soft porn. The release of this video was brilliant too – although very weird. I’m not sure why, but the video premiered on Power 105.1 fm . I’ve never heard of that radio station before a day in my life and the website of the radio station had exclusive access to Trey’s video for a full day. Then, he uploaded the video on YouTube today. If you didn’t know the video premiered, there was no way you could miss it! On the homepage of YouTube.com, Neighbors Know My Name is the first video listed on the Videos Being Watched.

Trey is getting far more publicity than other artists I know, and the good thing is it’s all safe pub. You haven’t seen him robbing anybody, jumping anybody in the club, or engaging in illegal behavior. If you don’t like Trey, I feel sorry for you because 1. you aren’t the norm and 2. it doesn’t look like Trey is going anywhere!

by Robin Thicke: Sometimes I hear songs and feel like I have to share them with the world. Lately, I’ve been sharing via Twitter since the distribution channel is so easy to use. However, I feel inspired to write since I’m going to Blog World on Thursday and this is one of the best songs I’ve heard in a few weeks. I was questioning the other day where Robin Thicke has been when I dug up The Evolution of Robin Thicke out of my cd collection. When I received this track this am, there is no question as to where Robin has been. He has been in the studio laying it down! My first response when I heard this track was “Whew! This new track by Robin Thicke – “Sex Therapy” – bout to get some folks in trouble! Song is the truth.“ I don’t know what he is saying in some of the lyrics, and I don’t even need to know! I understand the parts that I need to know! I love this song and I love when his voice goes into the higher octave. The song is all around sexy and guaranteed to be a hit. I’m saying it here first! Maxwell, Ne-Yo and all the others better watch out!