I’ve said for months now that Trey’s social media strategy is on point! Whoever provides his back end strategy and comes up with his non-traditional/traditional marketing tactics gets two thumbs up from me. Take yesterday for example:

First, Ludacris premiers his new single Sex Room featuring Trey Songz. The brilliance behind the release was the only place you could listen to the track was on Global Grind. I tried to YouTube the track and I found it. I tell you – by the time I listened to the track and copy/pasted the link to send it to my friend, UMG had pulled it down. When my friend told me she couldn’t listen to it, I thought she was joking. UMG must have had numerous detectives or insiders at YouTube monitoring to make sure people were not leaking the record too soon!

Instead, the track went viral instantly after Jo Jo (@YoungSimmons), the editor of Global Grind, sent a tweet that the track was available on Global Grind. Trey’s thousands of groupie girls went bananas and sent RTs informing their followers of the new single. I, personally, sent a tweet because I LOVE the track. It’s triple X-rated, but it’s the bomb diggity! I’ve had it on repeat for the last 24 hours.

Sex Room was a solo hit until…Trey premiered his video for Neighbors Know My Name, which is like his sixth edition of soft porn. The release of this video was brilliant too – although very weird. I’m not sure why, but the video premiered on Power 105.1 fm . I’ve never heard of that radio station before a day in my life and the website of the radio station had exclusive access to Trey’s video for a full day. Then, he uploaded the video on YouTube today. If you didn’t know the video premiered, there was no way you could miss it! On the homepage of YouTube.com, Neighbors Know My Name is the first video listed on the Videos Being Watched.

Trey is getting far more publicity than other artists I know, and the good thing is it’s all safe pub. You haven’t seen him robbing anybody, jumping anybody in the club, or engaging in illegal behavior. If you don’t like Trey, I feel sorry for you because 1. you aren’t the norm and 2. it doesn’t look like Trey is going anywhere!