Ft. MC LYTE
So not only do I love music, but I am a technology junkie! I had the opportunity to assist in organizing the BlackWeb2.0/TheKeyInfluencer mixer before the Blogging While Brown Conference this weekend. The mixer was crazy cool. Go ahead and add sexy in there too! There was a camera there that created streaming live video on the web. The sites where the video was imbedded also included a chat box where individuals at the mixer and those watching online could communicate. This became extremely useful when MC LYTE decided to call in. Yes, MC LYTE! Talking to her previously, I expected her call to be 30 minutes. She gave us a peek inside what we like to call her ‘social media diet’ for TWO hours! Let me begin by saying that she is one of the most down to earth people you will ever meet. One common thing I am finding is that the old school rappers were all about the music unlike these new-age rappers who think they are the freshest thing since sliced bread, yet are label-made. Back to LYTE, she is one artist that gets it! She understands the digital space. Someone in the room questioned her ability in the future to maintain all her network spaces, and she said she maintains them now and will continue to do so. We as fans are missing this artist relationship these days so it’s refreshing to know someone still wants to maintain a tie to their core listeners. I could go on and on, but be on the lookout for LYTE’s upcoming work. She’s currently doing voiceovers for AT&T, Tide, BET (the worst channel ever) and a laundry list of others. She also has an upcoming album scheduled to release as a member of a new group called Almost September. You can find more info. about the group at www.almostseptember.com or listen to full songs at http://www.myspace.com/almostseptember.