I had the pleasure of producing the social media experience for Swagg in Los Angeles this past weekend. Swagg gave away tickets to the Atlantic Records BET Awards post-show dinner to Twitter users who used the hashtag #swaggLA. There was also a tweet-up held to give away tickets to the BET Awards and the only way attendees could learn of the location was by following @swaggmobile on Twitter.

Sarah Evans and Necole Bitchie where on deck to host the main event on Sunday evening: The Atlantic Records BET Awards post-show dinner. The social media rockstars interviewed celebrities to inquire about their mobile and technology swagg. I, doublefisted, was tasked with tweeting the event live + sharing photo and audio content with online followers as the event occured. It’s so cool to be behind the scenes and see content come to fruition online. There are so many photos from the event, and I’m sure music and techie fans will love the celeb videos that are to be shared online soon! Check out the video below of my homie @PRsarahevans as she interviews our “Honorary SWAGG Correspondent”, Jermaine Dupri.

Tonight you need to be at home! Or, I’ll let you slide if you are attending a Haiti fundraiser. Beginning at 8pm EST (7pm CST) MTV’s “Hope for Haiti Now: A Global Benefit for Earthquake Relief” will broadcast across a number of networks, including MTV. There will be over 100 celebrities and influencers broadcasting live all over the globe, from LA to NY to London to Haiti, to help raise money for the reconstruction of Haiti.

Performers include Wyclef Jean, Madonna, Alicia Keys, Kid Rock, Jay-Z, Bruce Springsteen, Rihanna, Christina Aguilera, Dave Matthews, Justin Timberlake and tons more. I’m super excited because this concert will be one of a kind. Some artists will perform songs that have never been heard before, while we we also see collaborations from artists we never thought we would see on the same stage. The telethon will also feature actors, television hosts, athletes, and singers who will be answering the phones. That will be an epic sight to see.

Make sure you tune in. I’m sure out of ALL these channels the telethon will air on, there is one that you can watch – whether you have cable or not: BC, CBS, NBC, Fox, CNN, BET, The CW, HBO, MTV, VH1, CMT, PBS, TNT, Showtime, Comedy Central, Bravo, E! Entertainment, National Geographic Channel, Oxygen, G4, CENTRIC, Current TV, Fuse, MLB Network, EPIX, Palladia, SoapNet, Style, Discovery Health, Planet Green, CNN en Español, HBO Latino and Canadian networks, including CBC Television, CTV, Global Television and MuchMusic.

View this video of George Clooney, the telethon’s organizer, as he discusses ways the youth can get involved as well his hopes for the fundraiser: