I had the pleasure of producing the social media experience for Swagg in Los Angeles this past weekend. Swagg gave away tickets to the Atlantic Records BET Awards post-show dinner to Twitter users who used the hashtag #swaggLA. There was also a tweet-up held to give away tickets to the BET Awards and the only way attendees could learn of the location was by following @swaggmobile on Twitter.

Sarah Evans and Necole Bitchie where on deck to host the main event on Sunday evening: The Atlantic Records BET Awards post-show dinner. The social media rockstars interviewed celebrities to inquire about their mobile and technology swagg. I, doublefisted, was tasked with tweeting the event live + sharing photo and audio content with online followers as the event occured. It’s so cool to be behind the scenes and see content come to fruition online. There are so many photos from the event, and I’m sure music and techie fans will love the celeb videos that are to be shared online soon! Check out the video below of my homie @PRsarahevans as she interviews our “Honorary SWAGG Correspondent”, Jermaine Dupri.

The BET Awards left me wondering where Maxwell has been hiding the last 7 years. No longer rockin the natural fro, but now sporting the low boy, he will always play an important role as an artist in the neo-soul genre. He hasn’t had an album since Now released in 2001. For some reason I knew that wonderful voice of his was not retired.  Although, there has not been much publicity around the subject, Maxwell will be releasing an album this year! Actually, he is expected to release an album every year for the next three years. It is part of his newest project entitled Black Summers’ Night. The first album, Black, will release in 2008, followed by Summers’ in 2009 and Night in 2010.  Here is a snippet of Pretty Wings, a single from Black…Gave me chills