I had the pleasure of producing the social media experience for Swagg in Los Angeles this past weekend. Swagg gave away tickets to the Atlantic Records BET Awards post-show dinner to Twitter users who used the hashtag #swaggLA. There was also a tweet-up held to give away tickets to the BET Awards and the only way attendees could learn of the location was by following @swaggmobile on Twitter.
Sarah Evans and Necole Bitchie where on deck to host the main event on Sunday evening: The Atlantic Records BET Awards post-show dinner. The social media rockstars interviewed celebrities to inquire about their mobile and technology swagg. I, doublefisted, was tasked with tweeting the event live + sharing photo and audio content with online followers as the event occured. It’s so cool to be behind the scenes and see content come to fruition online. There are so many photos from the event, and I’m sure music and techie fans will love the celeb videos that are to be shared online soon! Check out the video below of my homie @PRsarahevans as she interviews our “Honorary SWAGG Correspondent”, Jermaine Dupri.