House of Balloons
by The Weeknd: Just when I thought music could get no better with Frank Ocean, The Weeknd, whose real name is Abel Tesfaye, challenged me and won. The first album of what is expected to be a trilogy has completely changed my music game. The Weeknd completed 9 tracks, some lasting more than 7 minutes, that remind me of the sexuality that Rick James and Marvin Gaye shared through music in the 70s and 80s. This is not popular music. This music is dark and sensual. If you ever have a “memory” while playing a song off the album, TRUST me – the memory will last forever and you will so kindly be reminded every time you hear the track. Every song on the album is a winner. Each track presents a different mood and vibe, but is still sexy to the core.
I’m always in support of my youngins. The Weeknd is 20 and he gets it. He released House of Balloons on his website a couple weeks ago. He gave away this beautifully crafted masterpiece for free, allowing it to spread organically. The Weeknd has taken word of mouth marketing to a different level. People are talking about his music via social networks but no one knows what the man looks like! He could resemble a monster and I don’t think anyone would care at this point. If you were to do a Google search for “The Weeknd” a month ago, you would have gotten the result: >Did you mean: The Weekend. Now, the page is filled with results of the artist’s mentions including his website, Twitter page, Wikipedia entry (YES! He has a Wiki entry now…He’s Official!), blog posts and mainstream news. If The Weeknd is getting this much love off his first mixtape, I can only imagine what the two follow-up albums will bring. Also coming from Ontario, The Weeknd may just be the R&B version of Drake. If so, the future of R&B will forever be changed. Download and listen to the album that will change your life
This is my favorite song on the album…today that is:
